Nothing bothers me more than when someone states a statistic, but doesn’t have a source to backup that statistic. In SMS marketing, there is one statistic that every SMS provider uses, but no one seems to know the source of the statistic… Until now!
That statistic is that 90% of all text messages are read within 3 minutes. In my search for a source, I asked almost everyone in the industry for the better part of a year, with zero results. One well respected mobile marketing expert said that he
thought Tatango was the source for the statistic, which got me thinking that this statistic had been pulled out of thin air to sell the benefits of SMS marketing.
thought Tatango was the source for the statistic, which got me thinking that this statistic had been pulled out of thin air to sell the benefits of SMS marketing.
Shortly after that, I received an email with the following chart from mobileSQUARED, a U.K. based company.
The chart came from a report commissioned by SinglePoint titled Conversational Advertising and prepared by mobileSQUARED. They told me that the chart was based off a number of data points collected during 2009/2010 from some of the largest messaging infrastructure/service providers in both the U.S. and Europe.
So there you go, the source for the statistic that 90% of text messages are read within 3 minutes can be attributed to mobilesweetSQUARED and SinglesPoint and found in the whitepaper titled Conversational Advertising.
Every business in the modern scenario needs bulk texting software or service because the main aim of every business man is to generate the leads. With very smart and careful analysis, I have also decided to get the most suitable business text messaging app from my own company. Hoping to have good results with that.
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